Introduction
MYPHONESHOP ("we", "us", "our") operates a phone upgrade advisory helpline for callers based in the United Kingdom. This Privacy Policy explains what information we may collect when you contact us, how we use it, and the rights you have under UK data protection law. By calling our helpline or emailing us, you agree to the practices described in this policy.
Information We Collect
Because MYPHONESHOP operates primarily as a phone-based advisory service, we collect limited information, generally only what you choose to share with our advisors during a call or in an email. This may include:
- Your name and contact number, if you provide it
- General details about your current mobile contract, such as contract length or provider type, shared voluntarily to help us give relevant advice
- Information about the handset or plan you are interested in upgrading to
- Any details you include in emails sent to info@myphoneshop.online
- Standard call metadata, such as the date, time, and duration of your call, which may be recorded automatically by our telephony provider
We do not require you to create an account, and we do not collect payment details, as MYPHONESHOP does not process transactions directly.
How We Use Your Information
Any information shared with us is used solely to:
- Provide accurate, relevant guidance during your call about phone upgrade options
- Respond to email enquiries sent to our published address
- Maintain basic records of call volumes for service quality and staffing purposes
- Improve the clarity and usefulness of the guidance our advisors provide
- Meet any legal or regulatory obligations that apply to our business
We do not use caller information for automated decision-making or profiling.
Call Recording
Calls to our helpline may be monitored or recorded for training and quality assurance purposes. If a call is recorded, this will typically be indicated by an automated message at the start of the call.
Sharing Your Information
We do not sell, rent, or trade caller information to third parties for marketing purposes. Information may only be shared in limited circumstances, such as:
- With telephony or IT service providers who support the technical operation of our helpline, under appropriate confidentiality terms
- Where required by law, regulation, or a valid request from a public authority
- To protect the rights, safety, or property of MYPHONESHOP, our callers, or the public
Data Retention
We retain call metadata and any information provided by email only for as long as reasonably necessary for the purposes described in this policy, after which it is securely deleted or anonymised.
Your Rights Under UK GDPR
As a UK-based service, we handle personal data in accordance with the UK General Data Protection Regulation and the Data Protection Act 2018. Depending on your circumstances, you may have the right to:
- Request access to the personal data we hold about you
- Request correction of inaccurate or incomplete data
- Request deletion of your personal data, where applicable
- Object to or restrict certain processing of your data
- Request a copy of your data in a portable format
- Lodge a complaint with the Information Commissioner's Office (ICO) if you believe your data has been mishandled
To exercise any of these rights, please contact us using the details below.
Data Security
We take reasonable technical and organisational measures to protect any information we hold against unauthorised access, loss, or misuse. However, no method of transmission or storage is completely secure, and we cannot guarantee absolute security.
Children's Privacy
Our services are intended for individuals aged 18 and over. We do not knowingly collect personal information from children, and any such information identified will be deleted promptly.
Third-Party Links
Our website may reference or link to third-party services, including handset manufacturers or network providers. We are not responsible for the privacy practices of any third-party websites, and we encourage you to review their policies separately.
Changes to This Policy
We may update this Privacy Policy from time to time to reflect changes in our practices or legal requirements. Any updates will be posted on this page with a revised "last updated" date.
Contact Us
If you have any questions about this Privacy Policy or how your information is handled, please get in touch: